I'm interested in this topic, CEO and/or corporate activism. For example, Google, Facebook and other tech giants publicly speaking against Trump's Mexico wall, or Airbnb saying that it will offer free housing for refugees and other people in case they are in danger...
More examples: Patagonia with their fight against climate change, or its CEO, Rose Marcario, who is pretty concerned publicly about this subject and speaks a lot about the DAPL.
There is a lot of articles in Harvard Business and other media sites regarding this topic, but I can't find a lot of scientific research about pros/cons for the reputation of the company, etc. I guess it's a very new concept since traditionally the private sector and CEOs have remained outside issues that affect the public sector or that do not directly concern their businesses, but I'd love to hear from you if you know any sources! Thanks in advance!
Here are some of the articles, news and statemets from companies that I found:
http://hbswk.hbs.edu/item/do-ceo-activists-make-a-difference-evidence-from-a-field-experiment
https://www.marketingweek.com/2017/02/01/risk-rewards-of-brands-taking-on-trump/#.WJLrV3D41dY.twitter
https://news.starbucks.com/news/starbucks-hiring-initiatives
http://money.cnn.com/2017/01/29/technology/immigration-ban-airbnb-free-housing/index.html?sr=twcnni012917immigration-ban-airbnb-free-housing0858PMVODtopLink&linkId=33903477
http://www.patagonia.com/blog/2017/01/why-businesses-are-hungry-for-a-strong-epa-and-a-note-on-keystone-xl-and-dapl/?utm_source=facebook&utm_medium=social&utm_campaign=DAPL&utm_term=&utm_content=
I just put "CEO and/or corporate activism" into google scholar to do a quick check and found quite a few articles. This might be helpful, although it sounds like you might be looking for specific case studies on specific companies;
What We Know and Don’t Know About Corporate Social Responsibility
A Review and Research Agenda
Herman Aguinis Ante Glavas
Then there are these:
Cyberactivism: Online Activism in Theory and Practice
edited by MARTHA MCCAUGHEY, Michael D. Ayers
Adam Lindgreen, Yue Xu, François Maon, Jeremy Wilcock, (2012) "Corporate social responsibility brand leadership: a multiple case study", European Journal of Marketing, Vol. 46 Issue: 7/8, pp.965-993, doi: 10.1108/03090561211230142
Van Cranenburgh, K.C., Liket, K. & Roome, Management Responses to Social Activism in an Era of Corporate Responsibility: A Case StudyN. J Bus Ethics (2013) 118: 497. doi:10.1007/s10551-012-1597-7
[BOOK] Corporation, be good!: the story of corporate social responsibility
WC Frederick - 2006 - books.google.com
You might want to look also at neighbouring fields, such as brand activism. Particularly, boycotting, culture jamming, anti-branding...
Thank you for the information Tina Van Rikxoord, I really appreciate. I will read some of the references you suggest.
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