What about innovation communities? E.g. Innocentive, or user feedback through facebook groups... Its not only about marketing.

In the paper I've attached, we present an empirical study about a bottom-up framework to highlight new technology potentialities and understand how supporting current users’ needs.

This paper highlights many benefits that in-house social technologies can bring. The empirical application of the framework lets emerge the real perception of users. It can be helpful to support managers to find a better way to involve their collaborators in KM and innovation processes.

sosical media is one way of networked learning. See the attached article:

Thanks. Great Input.

Any specific business processes supported by Social Media, other than the typical marketing and HR examples?