Can someone recommend the software to analyze the laddering interviews and create the Hierarchical Value Maps?

02 February 2018 1 7K Report

Hi, I am dealing with laddering interviews. I did the manual classification of the A, C and V and broke down all responses into individual summary codes for each content code. However, I might find it useful (and much faster) to use a software for creating the HVMs. Never used the one before.. Any recommendation and the software download link would be of extreme help! Thanks in advance!

Anida Krajina

Additional note: I have already researched a bit and saw recommendations for Mecanalyst or Laddermap, but nothing was too convincing. Plus, I need the simpliest one so I do not waste much time on getting to know the software. Hope this is doable.. Thank you

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