Well, I think your data is pretty good and very cool. You can do something very creative, such as, investigating MFD based on GPS data and find some rules associated with MFD, congestion, traffic heterogeneity, etc. You can also analyze the route choice for private vehicles in weekend and week days, separately. I believe you can find something very interesting. You can also compare the distribution of vehicles in an area under emergency or non-emergency scenarios given that you have all the data. 

I'd be very glad to work with you on these stuff cause my interest is in emergency transportation and macroscopic traffic modeling. 

It's one of our main subject of operational research. Next week with my team we try to come back to you with answers. Are you looking for research parteners on this subject (I mean to build a collaborative R&D project)?

Good to see that data is available. In urban transport system, travel time savings are important. Scenarios may include accidents on a major route and finding out alternatives, road closures and alternative routes, converting some roads into one way street, banning right turns, major public events such as football match, speed reduction, removing on-street parking etc. 

We used these data for:

1 Estimates of the impact on the speed of the allocation of separate lanes for buses.

2 site search routes and the time of day with the highest drop rate

3 Creation of mobile applications for passengers.

i think should be used this information in the analysis of the motion the vehicles of the transport, i think you information its very interesting of  model this motion, I think you could be also used to investigate the functioning of the system and propose fresh ideas to improve this system. You can also use it to phone application, in order it could be used in many ways, I am interested in helping.

I think the crowd management in case of emergency or non-emergency conditions, flash demand arising out of some peak hour activity or some technical snag, etc, re-routing or alternate routing for peak hour peak direction demands, may be explored. besides this some rapid buses- mean buses stopping lesser and only important stops having very high demands may be explored especially for longer routes so as to reduce travel time and resulting into lower automobile dependency.