Social Media helps the employees in taking "breaks" from work, and return to work with much more energy level. Can social media contribute towards growth of a company directly or in an indirect way.
Generally, I will say social media will help any company to grow. Imagine social media being a country, maybe it would have had a bigger population that China. Hence, presenting a great area to market new and existing products. In the case of employees breaking from assigned duties, intuitively, I will say it helps. But, it will also depends on what the employee sees or find on social media. Whatever the employee sees could either bring more energy or reduce the energy. That aspect is tricky. It would be great if that can be controlled in a way.