Kozma (1991) wrote an important paper where he analysed the interconnections between media and learning. http://robertkozma.com/images/kozma_rer.pdf
In 1994 he also wrote “If we move from "Do media influence learning?" and "In what ways can we use the capabilities of media to influence learning for particular students, tasks, and situations?"
http://www.ala.org/aasl/aaslpubsandjournals/slmrb/editorschoiceb/infopower/selctkozmahtml
Are Kozma's considerations still valid, twenty years after?