Very briefly my study is examining “the role of perceived humanness towards the acceptance of AI powered customer care contact centres” using (Technology Acceptance model , Davis 1986) my question to you, can I design a survey asking the sample about a technology that they might never actually used?
I usually come across “experiments” to address similar question, but in my case I do not have my hands on the technology itself, so can surveys be a replacement?
My main aim here is to understand the possible key success factor of such technology to be introduced.
Basically you can ask your subjects about anything that can be related to your topic, but you need to give clear reasons for asking particular questions. Depending on the theme it can be "imagine yourself using X" with added "have you used X" and "do you know anyone who used X" to try measuring how realistic their "vision of X" is. Of course there are plenty of scenarios in which this approach cannot / should not be utilized.
One can develop a questionnaire study focusing on a "hypothetical" technology which no one as yet ecperience with. Check with your local IRB.
Dennis
Dennis Mazur
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