I saw example videos on the web so don't have any practical experience. I would like to use it to make measurements from photographs (dimensions, volume), making 3d models from series of photographs for the purpose of cave and geomorphological mapping. So my interests are measuring relief forms from DSLR photos. Example videos are impressive and I wonder if they are real or it is just a a good marketing. The problem is that could not find any demo to try it before buy it.
Ok, what you can do before bying PhotoModeler is testing your data with the 123D Catch from Autodesk (see http://www.123dapp.com/catch) this will give you a rough Idea (for free) of the capability of such solution. Photomodeler coud be better or not compared to 123D catch but results should be about the same. 123D catch is a good way to practice and also to learn about how to take good picture for such purpose. Usually, this gives you good results but this all depend on the main purpose, and how good are your input data. I give you an example I made from my Journey in Jordan : Petra in 3D http://dralucas.geophysx.org/stereo.html