Morina persica belongs to the family Dipsacaceae. They found in the altitute above 1500 m. You can read an article on some uses of this sppecies: Article Composition of the Essential Oil of Morina persica L. Flowers
The plant in pics may be Morina pertusa L. (distributed from SE Europe to Central Asia & W Himalayas) or Morina longifolia Wall. ex DC., (Himalayas [incl. India, Nepal & Tibet] and Hindu Kush in Afghanistan as its native range) now treated in Caprifoliaceae (earlier with Dispacaceae / Morinaceae). Both the species are closely related and differ only with regard to filament length and size of teeth of involucel; if filaments' length is c.10 mm, and teeth of involucel equalling or longer than tube it is M. persica; if filaments 1-2 mm and teeth of involucel shorter than shorter than the tube then it is M. longifolia; for recent revision (family Morinaceae) by Cannon & Cannon (1984), available on BHL: https://www.biodiversitylibrary.org/page/40884175#page/30/mode/1up. Though M. longifolia is generally confined to high altitudes (2000m – 4250m), it may form a new record to Black Sea region, Turkey if it turns out be M. longifolia!, but the possibility for it to be a novelty cannot also be ruled out as just 14 species have been discovered so far in the genus. So, examining the floral characters may reveal the facts and help confirm the identity of the sp.