Dear colleagues,

I hope this message finds you well.

I am currently conducting an academic study on the Strategic Management of Iconic Products (e.g., Porsche 911, Levi’s 501, Chanel Nº5), in which I propose an integrated model aimed at understanding how these products contribute decisively to brand equity—beyond their commercial success.

To refine and validate the model with expert perspectives, I have prepared a short online questionnaire (4–6 minutes), addressed to professionals and researchers with experience in branding, marketing, strategy, or communication.

I would be sincerely grateful for your participation. If you could also share it with colleagues or contacts who might be interested, it would be of great help.

🔗 Here is the direct link to the questionnaire: https://forms.gle/WjDHq9BkE1rsU9en6

Thank you in advance for your time and support in building knowledge grounded in practice and shared expertise. If you are interested in receiving the final results or article, I would be delighted to share them with you.

Best regards,

Fernando Barrenechea