Call for book chapters on tourism.

See the chapter call below:

CALL FOR CHAPTER

Routledge Handbook of Hospitality Marketing

Dear Friends and colleagues,

I am editing a book titled “Routledge Handbook of Hospitality Marketing.” If you are interested writing a chapter (5,000 – 6,000 words) on any of the topics listed below, please email me your abstract May 4th.

Important Dates:

Abstract submission deadline May 4, 2016

Full Chapters deadline October, 2016

TOPICS

PART 1: Hospitality marketing concepts

a. Hospitality marketing: A historical perspective

b. A critical review of five hospitality marketing concepts (Taken)

i. Production concept

ii. Product concept

iii. Selling concept

iv. Marketing concept

v. Societal marketing concept

c. A critical review of market segmentation, target marketing and positioning in hospitality marketing

d. A critical review of consumer behaviour in hospitality marketing

PART 2: Hospitality marketing methodologies

a. A critical review of hospitality marketing research and methodologies

b. Qualitative marketing methodologies

c. Quantitative marketing methodologies (Taken)

d. Marketing experiments (Taken)

e. Marketing information systems

PART 3: Hospitality marketing approaches, functions and strategies

a. Hospitality marketing strategy

b. Pricing

c. Product/service management

d. Distribution (Taken)

e. Financing

f. Marketing information management

g. Selling

h. Promotion

PART 4: Hospitality consumer behaviour

a. A critical review of hospitality consumer behaviour

b. Hospitality customers decision making process (Taken)

c. Hospitality customers information search behaviour (Taken)

d. Impacts of personal characteristics on hospitality customers behaviours (Taken)

i. Cultural factors

ii. Social factors

iii. Personal factors

iv. Psychological factors

e. Customer motivations, attitudes and believes

f. Relationship marketing and loyalty

g. Pricing and marketing

h. Marketing hospitality products/services to customers from diverse generations

PART 5: Impact of culture on hospitality

a. Impacts of culture on production and delivery of hospitality products/services

b. Impacts of culture on hospitality customers decision making process

c. Impacts of culture on hospitality customers information search behaviour process

PART 6: Sustainability and the Environment

a. Corporate social responsibility and hospitality marketing (Taken)

b. Consumers environmental attitudes and hospitality marketing

c. Impact of sustainability practices on hospitality consumers behaviours and attitudes

d. Promoting sustainability efforts and actions

PART 7: Innovation in hospitality marketing

a. A critical review of innovation in hospitality marketing

b. Innovation in product/service development and delivery

c. Innovation in marketing hospitality products/services

PART 8: Internet and Technology

a. A critical review of the impact of internet and technology on hospitality marketing

b. Impact of internet and technology on hospitality consumer behaviour

c. Changes in distribution of hospitality products and e-commerce (Taken)

d. Impact of peer-to-peer review sites on hospitality consumer behaviours and product service/delivery

e. Social media and hospitality marketing

f. Mobile apps and hospitality marketing

PART 9: Destination marketing

a. A critical review destination marketing

b. Destination branding and marketing

c. Destination decision making and selection process

d. Technology and destination marketing

e. Innovative approaches to destination marketing

PART 10: Special topics

a. Marketing experiences

b. Marketing specialty products/services

c. Service quality and marketing

d. Crises management and marketing

e. Branding, brand equity and brand extensions

f. Internal marketing

PART 11: Future of hospitality marketing: trends and challenges

a. An overview of future hospitality marketing trends and challenges

b. Internet and technology

c. Changes in hospitality consumers’ needs and wants

***********************************************************************

Dogan Gursoy, Ph.D.

Taco Bell Distinguished Professor

Washington State University, Carson College of Business

School of Hospitality Business Management

340G Todd Hall, PO Box 644736

Pullman, WA 99164-4736

Editor-in-Chief, Journal of Hospitality Marketing & Management

http://www.tandfonline.com/toc/whmm20/current

Hotel Business Management Training Simulation

http://www.hotelsimulation.com/

Conference Chair, 6th Advances in Hospitality and Tourism Marketing and Management Conference.

July 14 -17, 2016 – Guangzhou, China.

http://www.ahtmm.com/

*********************************

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