28 September 2017 9 499 Report

Doug Hepler, in his 1990's landmark article on Pharmaceutical Care, argued that 'pharmacists are looking for a role..and for self-actualization'. These were some of the reasons PC was launched, with its humanistic, patient-centered philosophy of practice to replace task-orientation and product contentedness.  It seems to me that pharmacists are still looking. We now have pharmacists prescribing, and in providing health promotion advice, they educate about non-pharmacological management including dietary advice, exercise, and helping patients quit smoking. All good; but is this a sign of natural professional growth, or is it a sign of professional panic accompanying threats of automation, competition, and dwindling of funding and remuneration? 

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