Unless the farmers have capacity to sell smaller quantities, all that they produce, and at transparent and fair prices, the challenges will remain. Farmers need to be organised, so aggregation at village level s possible. The Rytu bazaar in Telangana/AP for direct sale by farmers over time is taken-over by traders.

Definitely, provided infrastructure is there for its sustainability.

Else it will get smashed like APNI Mandi started few decades ago.

Definitely Sir,

It will help to eliminate the middlemen and will bring better prosperity to the farmers.

Unless the farmers have capacity to sell smaller quantities, all that they produce, and at transparent and fair prices, the challenges will remain. Farmers need to be organised, so aggregation at village level s possible. The Rytu bazaar in Telangana/AP for direct sale by farmers over time is taken-over by traders.

Sir, this is the only option left with the small farmers. They have to establish their own markets...if they sell their produce by own, rates will be higher. In mandis (due to involvement of middlemen), rate of product is Rs 2-5/ Kg while at doors same produce fetch higher rates of about Rs 25-30/ Kg.

Yes. Middlemen want to benefit more than the farmers and usually blow up prices

There should be mechanism to help farmers and in form of direct marketing channels are definitely welcome and farmers will get more benefit. Here is the role of IT comes very handy so that farmers can take decision with a lot of information available through IT support.

Direct market can be beneficial if there is free flow of market information to the farmer and he is able enough to take the advantage of this information.

Direct Markets are very sucessful in Mohali District of Punjab State(India). They have fixed venue for whole week and farmers are getting more income from this model.

For sure!

Direct market is a sure market and I agree with Emmanuel that they have to be organized especially small farmers. Using social media in agricultural marketing is also becoming a trend.

Replication of Mohali is not possible everywhere due to many constraints like rural area,poor transport and improper space to sell with out support of middle men.

Yesterday I saw one case of garlic. A farmer sells his produce at 2 rupees/Kg and at same time traders sell garlic at price of 30 rupees/Kg in the market. This gap is very high. @kulvir Singh. There are numbers of spaces in different districts which are used for dusherra or for some other social works, these areas are suitable for farmers markets once a week. They can also use spaces of wakf board present in each and every city of India.

Every village, town or city should have a well protected market yard(s) where farmers should be able to market their produce in a cooperative model of storage and marketing. The farmers should enjoy the right to fix up price for their produce based on cost of production and profit percent faithfully displayed to convince the consumer public. The consumers will opt for the product based on their affordability, necessity, quality and quantity of the produce in the market. The processing, grading, storage, transport facilities should be streamlined by the farmers themselves on a cooperative model. This requires sincerity, trust, faith and common good attitude among the farmers. They should work as viable and integrated organization without allowing interference from brokers.

Tidak. Seharusnya ada Badan atau Lembaga milik Petani yg dikelola, supaya dapat menentukan mekanisme harga berdasarkan penawaran dan permintaan masyarat.

Direct marketing of agricultural products is good although I doubt that most farmers can take time out of their busy farming schedule to be at the market, selling their produce. It depends also on the distance from the farm to the market besides having someone from the farm who is dedicating time to this very important aspect of the agricultural enterprise. Agricultural cooperatives can resolve the problem of farmers doing direct sales and in many countries like northern Italy for example, they have become well established during the last 70 years.