What are the basic techniques used to convenience the marginal people to adopt a cost involving technology which will enhance their agriculture production and livelihoods ?. I need information on the marketing or outreach strategies for the implementation of mobile or tablet based technology in rural areas,
Case studies on different Mobile and Tab based technologies for agriculture and rural development, its implementation techniques can also be shared.
Thank you
The most important factor to enhance the adoption of mobile or tablet technology is the availability of applications which will be of valuable need to aid farming activities such as apps for current market prices, extension access and available markets for that pertain to these farmers. Kenya has advanced in this technology.
Dear Kwamina, Thanks for the valuable answer, but please note that more than 80% of the total farming communities are marginal people, and their land holdings will be between 0.5 to 2.5 acres, adoption of technology is a cost involving process, now my question is, will the farmer agree to buy a technology worth 100 USD, when his actutal income per year is 120 USD ?( This data is just an example). what are the methods to ensure the adoption of this cost involving technology by the farmer, Like Farmer interested group formation, Subsidies, payment in installments etc...
Thank you
Dearest Kiran,
there is something i call the triangle of benefits. First State how this technology will improve these marginal farmers productivity and income by using the technology: for example having access to this technology will increase your exposure to buyers on time and there by increase demand for your already unharvested produce. So if you are able to ascertain income level as a result of lack of markets and low competition, then you can say this technology can increase your income by 120% since wastage or spoilage of farm produce will be a history, and you can get more contract production having access to whole range of buyers and good extension. Also with the technology, farmers will get access to training facilities, link to institutions/NGOs who are ready to work with farmers and this can say, increase productivity by 80%. So at the end, the use of the technology will increase farmers income by more than 300% and improve their quality of life which which can not be quantify monetarily, this should be enough to justify investment in such technology.
the other benefit is how will such technology benefit your community? e.g farmers can access programs which is specifically designed for them and their children for further education (scholarships for training programs, short course and schools) which in the end will enlighten the community.
The Other is How will it benefit the Nation and the world at large? Others will copy their examples because they will be a living proof which in the end will boost the GDP of the Nation and people may travel from other world to come and study their examples bringing foreign investment to their borders. etc
Banson
Dear Kwamina Ewur Banson, Thanks for the detailed answer, if you get any other file or document on this topic please forward it to my mail id [email protected].
Kiran, This reference is not exactly the outreach activities in marginalized people or 'base of the pyramid' community but this will help you in understanding the concept in 'base of the pyramid',' inclusive innovations'.
https://www.researchgate.net/publication/281686199_Use_of_Low_Cost_Information_Communication_Technologies_for_Knowledge_Mobilization_in_Agricultural_Communities_in_Sri_Lanka
https://www.researchgate.net/publication/281995823_Technology_Stewarding_Method_for_Knowledge_Mobilization_in_Agriculture_Communities_of_Practice
and http://technologyforcommunities.com/
Conference Paper Use of Low Cost Information Communication Technologies for K...
Conference Paper Technology Stewarding Method for Knowledge Mobilization in A...
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