I want to analyse the way how Belgium politics uses media during the political campaign. In particular, due the fact that voting in Belgium is mandatory, how politicians use the tv ads or internet advertising for convinceing people to vote them?
Do you know any books or articles dealing about that issue?
Thanks to all of you
Giada Hello, The paper below is recommended for its detailed analysis of political debates in the Northern Belgian press. The topic here is biotechnology rather than election politics so it will probably not be your key source. However, it draws a detailed comparison between different newspapers and shows how each engages with different sources (experts, NGOs). You may find some of these insights or references useful in your study:
Maeseele, Pieter. (2011). On news media and democratic debate: Framing agricultural biotechnology in Northern Belgium. International Communication Gazette, 73(1-2), 83-105. doi:10.1177/1748048510386743
Dear Giada
With apologies for not being helpful in answering your specific question, and with the risk of being extremely picky, I just would like to point out that voting is not mandatory in Belgium, but turning out to vote is (i.e., people can cast a blank or invalid vote). I know it's a detail, but if you have special interest in it, it might be useful to distinguish it in your writing.
While in Dutch we have different terms distinguishing 'compulsory turnout' from 'compulsory voting', all English publications would just use the - actually incorrect - term of 'compulsory voting' to describe Belgium, but I just wouldn't write 'voting is mandatory' but rather 'turning out is mandatory'.
Apologies again for the pickiness, but sometimes it's in the details!
tv ads are quite uncommon. Facebook advertising is done, but mostly not to convince but to confirm certain views. you might want to look at the research by the University of Antwerp.
Kesteloot (UGent) wrote an overview in 2009.
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