I am trying to use the AMAS-ZABB scale by Zea, Asner-Self, Birman, Buki, 2003 to group Latina/o consumers into three groups - US dominant, bicultural and Latin dominant.  It appears that respondents with a score between 12-16 based on the product of the two scales means a participant is bicultural, however I am unsure how to interpret what scores 12< mean.

Similar questions and discussions