Face validity is important only at the beginning of developing your approach. Besides writing items in a clear and simple language, you, as a research, need to verify that the questionnaire is not affected by your opinions, and this is known as the researcher bias.
The rest of validity measures are certainly preferable, because they rely on background theories and can be measured.
While face validity is an important aspect of questionnaire development, it is not always necessary to conduct a separate face validity test if you have already carried out a content validity test.
Face validity refers to the extent to which a questionnaire appears to measure what it is intended to measure, based on a subjective evaluation by the respondents or other experts. Content validity, on the other hand, assesses the extent to which a questionnaire covers all relevant aspects of the construct being measured, as judged by expert evaluators.
If you have already conducted a content validity test, which typically involves expert evaluation of the questionnaire to ensure that it covers all relevant aspects of the construct being measured, then it may not be necessary to conduct a separate face validity test.
However, it is still a good practice to review the questionnaire to ensure that it is clear, easy to understand, and does not contain any ambiguous or confusing questions. This can be done by asking a small sample of individuals who are similar to your target population to review the questionnaire and provide feedback on its clarity and ease of understanding.
Overall, while face validity can be a useful additional test of a questionnaire's quality, if you have already conducted a content validity test and reviewed the questionnaire for clarity and ease of understanding, it may not be necessary to conduct a separate face validity test.
Sumin Sumin Thank you for your reply. I think I will consider not conducting the face validity test because I have already conducted a content validity test.