Las plataformas digitales han tenido un impacto significativo en la expansión del comercio internacional. Entre otros aspectos, podemos indicar los siguientes:

Reducción de barreras geográficas: Las plataformas digitales eliminan las limitaciones físicas, permitiendo a las empresas llegar a mercados internacionales de manera rápida y eficiente. Esto facilita la entrada a nuevos mercados sin la necesidad de una presencia física.Facilitación del comercio electrónico: Con el auge del comercio electrónico, las plataformas digitales han permitido que pequeñas y medianas empresas (PYMES) participen en el comercio internacional. Plataformas como Amazon, Alibaba, y eBay han hecho posible que las empresas vendan productos en todo el mundo con facilidad.Acceso a información y análisis de datos: Las plataformas digitales ofrecen herramientas avanzadas de análisis de datos, lo que permite a las empresas entender mejor las preferencias de los consumidores en diferentes mercados y adaptar sus estrategias de marketing y ventas en consecuencia.Reducción de costos: La digitalización ha reducido los costos asociados con el comercio internacional, como los costos de intermediación, logística, y transacciones. Esto ha hecho que el comercio internacional sea más accesible para empresas de todos los tamaños.Mejoras en la logística y distribución: Las plataformas digitales han mejorado la eficiencia de la cadena de suministro y la logística global, facilitando la distribución de productos en mercados internacionales.Regulación y cumplimiento: Aunque las plataformas digitales facilitan la expansión internacional, también presentan desafíos relacionados con la regulación y el cumplimiento de normas locales. Las empresas deben estar atentas a las leyes y regulaciones en cada mercado al que acceden.En conjunto, las plataformas digitales han democratizado el comercio internacional, permitiendo que más empresas participen en él y ayudando a conectar a los consumidores con productos de todo el mundo.

Digital platforms enhance international trade by reducing transaction costs, increasing market access for businesses, streamlining logistics and payments, and facilitating global connections and trade agreements. They enable small and medium-sized enterprises to reach international markets more easily and efficiently.

Digital platforms have significantly impacted the expansion of international trade by lowering barriers, increasing market access, and enhancing efficiency. Here's how:

Overall, digital platforms have democratized international trade, making it more accessible and efficient for businesses of all sizes, thereby contributing to the growth and diversification of global trade networks.

Farhan Nasim , thank you so much for adding value to my research. I really appreciate

Digital platforms significantly enhance international trade by reducing transaction costs, increasing market access, and enabling real-time communication. They allow businesses to reach global customers more efficiently, streamline logistics, and provide valuable data insights, thus facilitating cross-border trade and fostering economic growth.

For us, digital platforms have a considerable influence on the expansion of international trade, because they facilitate access to global markets for all categories of businesses. This influence can be explained by a few of the following points:

- Ease of access to international markets

It is easy today for businesses to access customers located in various countries without the need for a physical presence thanks to digital platforms such as Amazon, Alibaba, etc. They provide online sales channels that considerably reduce geographic barriers.

- Reduced entry and operating costs

Before the emergence of digital platforms, companies wishing to enter foreign markets had to invest in expensive infrastructure (offices, warehouses, etc.). Digital platforms offer lower-cost infrastructure solutions, including payment, logistics and marketing services, allowing smaller businesses to easily export their products.

- Increased global visibility

Search engines and social networks, such as Google, Facebook, Instagram, and TikTok, have contributed to the international promotion of brands. By leveraging online advertising tools, even small businesses can reach a global audience and target specific market segments through personalization and targeted advertising.

- Fluidity of international transactions

Digital platforms offer integrated payment and currency conversion solutions, simplifying transactions between parties located in different jurisdictions. Services like PayPal, Stripe or Alipay allow businesses and customers to manage cross-border transactions without complexity.

- Optimized logistics and supply chain management

Companies like Amazon and Alibaba offer comprehensive logistics services, allowing businesses to ship their products across the world efficiently and quickly. This simplifies supply chain management and accelerates delivery times, thereby improving customer satisfaction.

- Digitization of SMEs and micro-enterprises

Digital platforms offer tools that enable small and medium-sized businesses to digitize, optimize their business processes, and connect to suppliers and customers around the world. For example, platforms like Shopify allow businesses to create online stores without in-depth technical knowledge.

-Evolution of business models

Digital platforms have enabled the creation of new business models, such as marketplace commerce, where businesses can sell their products without going through traditional intermediaries. They also facilitate drop-shipping, mass customization and other innovations.

- Standardization and transparency

Digital platforms offer universal standards for online sales (ratings, user comments, regulatory compliance), which helps establish a climate of trust between buyers and sellers on an international scale. It also makes it easier to compare prices and services between different countries.

Ultimately, we can say that digital platforms are a key driver of the expansion of international trade by offering faster, cheaper and more accessible solutions to businesses. They reduce traditional barriers to entry into global markets and enable even the smallest companies to become global players. This creates increased competition and provides new opportunities for economic growth.

Digital platforms have a profound impact on the expansion of international trade by enhancing connectivity, reducing transaction costs, and improving market access for businesses. They enable small and medium-sized enterprises (SMEs) to reach global customers more easily, facilitating cross-border transactions without the need for a physical presence in foreign markets. Platforms like Amazon and Alibaba serve as marketplaces that streamline logistics and supply chain management, making it simpler for businesses to manage international operations. Additionally, digital technology enhances data analytics, allowing companies to better understand consumer behavior and market trends. Overall, the integration of digital platforms into international trade fosters efficiency, promotes innovation, and opens new opportunities for global commerce​