Timm F Wagner

2 Questions 1 Answers 0 Followers

Questions related from Timm F Wagner

How can I include pairs of social media post 'appeals' into a regression analysis that already contains all single appeals?

Aiming to learn more about the 'soft' determinants of brand post popularity on social networking sites, we conducted a content analysis of Facebook post 'appeals' (e.g. fun, cuteness, adventure,...

13 March 2017 1,346 4 View

Do you know an overview of theories in the context of marketing communication?

It would be great to have a comprehensive list of theories in the context of marketing communication (or even in terms of a broader scope). This could be very useful in conceptualization of new...

14 March 2016 9,131 5 View