Sumitava Mukherjee

2 Questions 3 Answers 0 Followers

Questions related from Sumitava Mukherjee

Can any of you point me to resources on the neuroscience of pricing evaluation (or evaluation of product bundles) ?

I am looking for resources which has utilized tools in Neuroscience (or as some prefer, Neuroeconomics) or eyetracking to look at problems of price evaluations - how customers evaluate different...

09 September 2013 4,790 6 View

What are good experimental methods to measure prosocial behavior when participants are subjected to a within variable condition having two levels?

I intend to subject participants to a within subject manipulation having two levels. Then, I want to measure the effect of that manipulation controlling for individual differences. For between...

07 July 2013 7,353 1 View