Soumaya Elhassouni

2 Questions 7 Answers 0 Followers

Questions related from Soumaya Elhassouni

What are the most popular quantitative methods (other than structural equation modeling) used in the field of marketing and social science?

Most of the studies published recently in the marketing field use quantitative methods. Among those are SEM. I am wondering if it is a fashion? A condition to get your research published. Thank...

02 February 2019 1,696 5 View

Using Churchil paradigm in a thesis?

Dear researchers, A student of mine is currently preparing her thesis on a specific construct that has never been measured. She's intending to apply Churchill Paradigm to developp a scale. Would...

02 February 2019 2,402 4 View