Rafael Barreiros Porto

2 Questions 3 Answers 0 Followers

Questions related from Rafael Barreiros Porto

What do you think about nonlinear test of marketing mix on sales?

I have tested this issue and I would like to know some impressions about it.

16 February 2016 3,126 2 View

Have you ever tried to test nonlinear effect of marketing mix on sales? What were the results?

I found out that they exert exponential effect. Since many of the models in the literature assume linear effects, the impact of the marketing mix on sales volume and/or number of buyers has been...

15 September 2015 488 3 View