Quirin Müller

2 Questions 2 Answers 0 Followers

Questions related from Quirin Müller

Is there literature that examines athlete sponsorships and its influence on the credibility of the athletes product endorsements?

I am looking for literature that focuses on the credibility loss of an athlete when he endorses a product of a company by which he/she is sponsored/branded. Can anyone help?

04 April 2015 9,423 2 View

I am looking for scales for connectedness between an opinion leader and a brand does anyone have suggestions?

I am looking for measurements to picture a relationship/connectedness between an opinion leader and a brand. Like: A professional athlete may be sponsored by a certain brand. (i.e. Lindsey...

03 March 2015 146 3 View