Mónica Gómez Suárez

6 Questions 13 Answers 0 Followers

Questions related from Mónica Gómez Suárez

Have you run any experiment related to the differences between implicit-explicit attitudes in consumer decisions?

We are specially interested in the comparison between IAT (implicit attitudes) vs Explicit atttitudes related to Fair Trade products. But it could be also applied to any brand comparison (for...

29 July 2020 7,374 4 View

Any suggestion about papers/results based on a comparison between IAT and explicit atttitudes?

We are seeking for studies or results that could be share about this issue. How the experiment is applied, sample size, repeating the experiments with different studies, objects to compare (for...

29 July 2020 5,152 0 View

Could anybody provide/suggest some paper/results based on a comparison between IAT and explicit atttitudes on FT, especially coffee?

We are mainly seeking for the application of IAT vs Explicit Attitudes on FT coffee. Our research is, up to our knowledge, the first one to apply this comparison and we would like to be sure it is so.

12 July 2020 6,392 0 View

Could anyone provide some recent advances in brand love applied to sports marketing -futbol teams-?

My research group is currently working on the topic. We have collected data from social media comming from the main clubs in Spain (Barcelona, Real Madrid, Atlético). We would like to gather some...

10 November 2018 7,470 5 View

Does anybody know a paper using multi-group analyses for more than four countries?

I am working in a cross-cultural comparison among a six countries and would like to aply sem if it is possible. I got metric invariance but critical ratio differences are very difficult to...

09 October 2015 10,057 3 View

Is there a relationship between experiential or sensorial marketing and consumer orientation?

Does anybody know if there are either theoretical or empirical works about this issue?

05 June 2015 1,331 9 View