Mikhail Ivanchenko

2 Questions 3 Answers 0 Followers

Questions related from Mikhail Ivanchenko

Are there any reliable articles or reports about e-branding (no older than 5 years)?

I'm interested in the following questions: do online brands have different nature vs traditional offline brands? What are the similarities and differences? Are there any significant differences in...

22 January 2015 2,975 7 View

Can you recommend any methods of qualitative research of digital habits of a particular audience (in a perspective of product category)?

Dear colleges, could you please recommend any methodologies/papers/case studies related to qualitative research of digital habits of a particular audience (in a perspective of product category)?...

13 November 2014 230 4 View