Mikhail Ivanchenko

3 Questions 4 Answers 0 Followers

Questions related from Mikhail Ivanchenko

Are there search papers on freemium business models?

What are the main papers related to the freemium business model (in the perspective of gaming industry, especially MMORPG)?

30 January 2015 4,546 5 View

Are there any reliable articles or reports about e-branding (no older than 5 years)?

I'm interested in the following questions: do online brands have different nature vs traditional offline brands? What are the similarities and differences? Are there any significant differences in...

22 January 2015 3,020 7 View

Can you recommend any methods of qualitative research of digital habits of a particular audience (in a perspective of product category)?

Dear colleges, could you please recommend any methodologies/papers/case studies related to qualitative research of digital habits of a particular audience (in a perspective of product category)?...

13 November 2014 260 4 View