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Questions related from Mazhar Ali
My area of research is Marketing.In my research study, there is one independent variable whose impact is to be assessed on multiple sequential mediating variables and one dependent variable. I am...
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If the reliability of a scale is between 0.50 and 0.60, what justification it could be supported with? If there are any references, please share.
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Any research paper regarding "impact of brand consciousness on brand switching"
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