Mazhar Ali

4 Questions 3 Answers 0 Followers

Questions related from Mazhar Ali

Will one independent variable have insignificant impact on multiple mediating variables and one dependent variable?

My area of research is Marketing.In my research study, there is one independent variable whose impact is to be assessed on multiple sequential mediating variables and one dependent variable. I am...

09 December 2018 6,182 6 View

What could be the justification of low reliability of a scale?

If the reliability of a scale is between 0.50 and 0.60, what justification it could be supported with? If there are any references, please share.

31 October 2017 9,665 7 View

Any research paper regarding "impact of brand consciousness on brand switching"?

Any research paper regarding "impact of brand consciousness on brand switching"

27 March 2016 7,376 2 View

How we can find causal relationship between categorical variables?

For example: dependent variables are; brand association, brand preference and brand recognition Independent variable; attitude toward cartoon characters in commercials All variables are...

13 October 2015 8,258 5 View