Marco Valerio Rossi

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Questions related from Marco Valerio Rossi

I'm looking for references (more recent as possible) about customer engagement in omni-channel retailing field. Can anyone suggests me some of them?

Thanks in advance! Marco Valerio

06 June 2017 4,485 4 View

Is it possible to write an exploratory qualitative paper using only a focus group as research methodology?

The main question is: Is it possible to write an exploratory qualitative paper using only a focus group as research methodolody if the aim of the study is to make emerge spontaneous...

06 June 2017 5,886 7 View