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Questions related from Isabel Snellen
I have a very simple model where I measure the effect of tone of voice on purchase intention, moderated by brand alignment. I have a 2x2 between subjects model, with tone of voice levels being...
20 June 2018 6,652 1 View
Having run two different factorial anova's i get this output, but i am confused as to why the effect of informal language is different between the different tests run. can someone explain this to...
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For my thesis I am conducting my analysis, and am having problems with the second part of my analysis. For my second effect, I am looking at the effect of tone of voice (informal vs formal) on...
06 June 2018 1,159 12 View