Ilyass Zeamari

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Questions related from Ilyass Zeamari

AI in Value Creation: Co-Creator or Emerging Stakeholder?

Recent studies have increasingly explored the integration of AI in business processes, not just as a tool, but as a potential collaborator in co-creating value. From strategy formulation to...

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Sustainability in the Platform Era: Financial Gains or Shared Value?

I invite researchers to explore a critical question: What truly ensures the long-term sustainability of digital platforms? Is securing short-term financial stability sufficient, or must platforms...

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