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Dear all, May I know what are the things we need to consider when we decide to adopt qualitative or quantitative approach? Thank you.
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Is it a quasi-experiment or something else? I plan to conduct a research whereby the respondents would be asked to read the first ad, and complete a questionnaire attached to it, before they read...
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Some journals use pilot study and some pretest. While they may be distinct according to one textbook, the definition of a pilot study in a book seems to be similar to that of pretest in a journal....
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