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Questions related from Garrett Gilmore
I am searching for a model and I feel like it has to be out there and relatively simple. The relationship which I theorize and wish to test is that WebUsage is affected immediately by Television...
10 March 2016 8,201 0 View
I have modeled daily data using an ARMAX model with seasonal ARMA components. My dependent variable is the amount of web visits to a web site due to daily TV commercial airings. MY variables are...
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I've been using VAR's for quite some time but have not found literature on obtaining an IRF for a exogenous shock to the VAR. An SVAR would seem to come closest to resembling exogenous shocks to...
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I have daily TV advertising, sales data, and website visitor data for a product and would like to estimate the effect (drag) of weekend advertising on Monday sales. The hypothesis is that...
08 June 2015 9,278 3 View