Asif Ali Safeer

2 Questions 6 Answers 0 Followers

Questions related from Asif Ali Safeer

How to deal reverse coded items in SMART PLS SEM?

Dear Scholars, How to deal reverse coded items in SMART PLS SEM either to convert the responses score on positive side or run as it is with same responses on reverse coded items? I need your...

01 January 2020 10,020 3 View

Any good idea about Brand Authenticity in Consumer Behavior Perspective?

Hi, I am going to start my PhD Dissertation and I am interested to explore Brand Authenticity in Consumer Behavior perspective. It would be great if someone suggest me any good idea. Thanks a lot

08 August 2019 5,294 5 View