Anna-Maria Günther

4 Questions 5 Answers 0 Followers

Questions related from Anna-Maria Günther

Implicit Assumption Test: Did anyone already perform this test to examine people's implicit assumptions for consumer goods?

The focus of my research is to analyse current trends in the Body Care industry, especially the phenomenon of "Food-Imitating-Products". Here, a household cleaner or a personal care product...

02 August 2016 3,897 4 View

I am trying to research "Illusion" in consumption, especially the phenomenon of "Food-Imitating-Products". Has anyone done research on this topic?

The focus of my research is to analyse current trends in the Body Care industry, especially the phenomenon of "Food-Imitating-Products". Here, a household cleaner or a personal care product...

27 July 2016 5,404 4 View

How to plot Van Westerndorp Price Sensitivity Meter in Excel?

I have raw data in excel for the Van Westerndorp model and want to plot it in Excel. How can I do this? I am not a Macro expert or anything... Can someone help me? Cheers!

01 January 1970 1,906 7 View

Is it necessary to run a confirmatory factor analysis after a principal component analysis (SPSS)?

I conducted a survey to test several DV. I assumed that several questions in the survey (e.g. liking of product, repeated purchase) load on one factor/DV (e.g. willingness to buy). To test whether...

01 January 1970 2,007 4 View