Abdul Zahid Khan

6 Questions 6 Answers 0 Followers

Questions related from Abdul Zahid Khan

I am considering organization as unit of analysis in my case study research, can it be?

I am doing case study research to understand the the process of ICT enabled organizational transformation. There will be four case studies in public and private sector organizations. I will...

21 January 2016 4,418 11 View

Is their book or other good stuff on qualitative descriptive research using Nvivo?

I am doing a PhD level work on Qualitative descriptive research and for that i am need to know about any recent developments in techniques on it using Nvivo. I will be very thankful for those who...

03 March 2015 1,422 6 View

Can we use two theories in qualitative research on brand equity if one is positivist and other constructive in literature?

I am doing research on brand equity while using identity and consumer approach which are positivistic (marketer perspective) and constructivist (consumer perspective) in nature. I have observed...

28 February 2015 6,518 2 View

Is there any literature on brand equity loss from marketer and consumer perspective?

I want to know if there has been any work done on brand equity loss from marketer and consumer perspective as i am coordinating a work group, qualitative research, on it at PhD level.

28 February 2015 590 4 View

Can anybody suggest me literature on qualitative scales on brand equity?

I want to know about any books written on brand equity as it will guide me further in my endeavor on brand equity.

28 February 2015 6,006 4 View

Are there any books available online for research and theory in brand equity management ?

My team is preparing a list of books on brand equity management that could help the young research students in this field, specifically in the area of theory and research.

29 December 2014 9,602 3 View