Hello! I am a student from Russia. Now i am working on my thesis on factor that affect income of models in fashion industry. It seems as you research experience on celebrity question somehow intercepts with my topic. So i am looking for theoretical justification of such factors (height, weight, followers in social networks, portfolio quality etc.)
Thank you!
C K Gomathy
Hi.,
Celebrity endorsement is a potent adverting strategy used to ... Find, read and cite all the research you need on ResearchGate. ... gaining a lot of market shares. .... He assumed that celebrity appeals are costlier than any other type of ... research has established that celebrity endorsement influence..
The benefits of using a celebrity for advertising are the ability to:
- Build brand equity, meaning brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits.
- Increase the consumer's remembrance of the ad.
- Link the product to the celebrity's skills.
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