Hello,
My thesis topic is following: The case of Amnesty International Cz in the online fundraising on social media in the Czech republic. The context of my study is to describe the relation between NGO and donors, identify the resources that each side offers to or demands from the other side and investigate how a person’s willingness to donate online modifies after applying online fundraising strategies on social media by NGO. The research will include three employees from the campaign development department of the AI Cz (campaign specialist, campaign coordinator, campaign manager) and two people from the social media management department of the AI Cz (social media manager, digital specialist).
Thank you for your help in advance.
Anastasiia try starting from RQDA, an R package for content analysis.
With just 5 interviews, I would recommend coding and analyzing your data "by hand," rather than climbing the learning curve necessary for using computer software.
In terms of analysis procedures, one of the most popular approaches is Thematic Analysis (Braun and Clarke, 2006).
Dr. David Morgan has correctly pointed out on your small sample size i.e. 5
I would recommend you go with the suggestion of Dr. Morgan, it will make your life simple and easy. And following Dr. Nikos will prepare you for the future studies with large sample size.
You can use RQDA and learn how to use this by watch the following videos:
https://www.youtube.com/watch?v=mLsyGH3ztYY
https://www.youtube.com/watch?v=r9busa-2mm8
https://www.youtube.com/watch?v=MSvucejszMI
David L Morgan Dear Professor, could you suggest the best source for learning qualitative analysis.
I think we need to check the research questions and the data set we need to answer the question before we choose the methods
Fayaz Khan There are a large number of different approaches to qualitative analysis, and I do not know of any source that systematically compares them. I often recommend Braun and Clarke's Thematic Analysis simply because it is so widely used. You can learn more about it at their website:
https://www.psych.auckland.ac.nz/en/about/thematic-analysis.html
David L Morgan Professor; Thanks a lot for the response, appreciate that..
Hi
This will depend on the total number of questions and how they are accepted. For example, are they closed, open, or semi-closed questions?
I use the Content Analysis techniques proposed by Laurence Bardin. Widely used in qualitative research in which data collection is carried out through semi-structured interviews, that is, supported by a questionnaire.
Ivonaldo
- the floor method -
Spread your fieldnotes, documents, and interview transcripts on the floor. Have post-it notes and highlighters, handy. Look for common themes and mark them. Restack everything according to themes.
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