What is the most wide-spread use of surfactants in personal care industry?

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Afshin Asadzadeh Shahir

Ethoxylated esters, derived from natural lipids, are the most widely-used surfactants.

Titus Sobisch

maybe in volume alkyl ether sulfates (shampoos). Cosmetic industry uses a very broad range of surfactants, in number mostly nonionic and a few anionic and amphoteric. Also not low in volume soap as soap bars.

You may have a look at the cosmetic handbook

https://aucops.files.wordpress.com/2013/04/handbook-of-cosmetic-science-and-technology-third-edition.pdf