I need to know more about history of pop up places (shops, restaurant and so on), but from the theoretical side
There are some theory aspects in "urban metabolism", maybe can help you ! Good luck
http://www.sciencedirect.com/science/article/pii/S0969698913001021
Demand side explanation....
http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1000&context=aeshm_pubs
explanation from marketing theory perspective...
http://eprints.bournemouth.ac.uk/15678/2/EAERCD_2009_Marciniak_&_Budnarowska.pdf
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