Okay, so the answer is that this is a single-factor Ornstein-Uhlenbeck process with additive noise and where the mean-reversion level is a deterministic exponential, which is a function that gets along well with the structure of the O-U process.
@Sergei: I had been scouring the iterature for "generalised mean-reversion" and most were multi-factor models. This one is just "reversion to a moving target" but with a single noise factor. But I couldn't see it just from the abstract.