Augmented reality, Virtual Reality are predictable to give a enormous impact on daily life. ted reality, Virtual Reality are predictable to give a enormous impact on daily life.
Take a look at this paper that explains how AR technology is linked to social needs
Rauschnabel, P.A. (2018): Virtually enhancing the real world with holograms: an exploration of expected gratifications of using augmented reality smart glasses, Psychology & Marketing,
You are welcome, Waralak Vongdoiwang Siricharoen .
Few things popped up to: First, take a look at the Experience Economy Framework. I have one paper in computers in Human Behavior (with Timothy Jung and Mandy to Dieck) that applies EE in AR.
Second, in the paper I recommended above, take a look at the construct "Desired Enhancement of Reality". It could be benefial.
Third, look at Article Augmented reality marketing: How mobile AR-apps can improve ...
for the concept of inspiration (i.e. the motivation to rethink things!)Fourth, contact Stephanie Hui-Wen Chuah to read her cool summary paper of XR technology (AR, VR, MR etc) - she shows some cool constructs and frameworks.
I hope this is helpful!
