Thank you researcher for initiating this issue. There are both qualitative and quantitative approach available for business and management research. You may apply dummy variable and some quantitative data such as hourly working hours, wage, educational qualifications of the employee. Liquidity ratio, profitability ratio. Cross sectional data is very relevant.
The market, market leaders, perfection level of economy, monopolistic, oligopolistic, formal and informal presences, competition, national or regional, labour in all its forms, compliance with regulations, compliance with politics, logistics self or outsourced, substitutes, do an EPS, "what ifs", reputation of clients, outsourcing of disciplines, access to decision makers, structuring the balance sheet, analyse for direct and indirects, analyse the products for "paying the rent", value added or commodities, etc.
I can go on for hours.
One question, will the business analyst/designer be prepared launch the proposed business themselves? Will they obtain funds?