Dear fellow researchers,
for a project I want to reserach how different forms of automation in consumation processes influence consumer souvereignty.
Does anyone know of any established tool on how to measure consumer souvereignty (in different situations)?
Or are there any good theoratical/empirical sources one could deviate an own instrument form?
Thanks a lot in advance for all your replies!
Markus
hi
the following links and articles can be helpful
Dixon, D. F. (1992). Consumer sovereignty, democracy, and the marketing concept: A macromarketing perspective. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 9(2), 116-125.
Redmond, W. H. (2000). Consumer rationality and consumer sovereignty. Review of Social Economy, 58(2), 177-196.
Waldfogel, J. (2005). Does consumer irrationality trump consumer sovereignty?. The Review of Economics and Statistics, 87(4), 691-696.
Schwarzkopf, S. (2015). Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing. BioSocieties, 10(4), 465-482.
http://cws.cengage.co.uk/himmelweit/ch02.pdf
http://www.ase.tufts.edu/gdae/education_materials/modules/Consumption_and_the_Consumer_Society.pdf
Hello,
the second and the last article I have not yet stumbled upon and they sound really insightful! Also thanks a lot for the direct links!
Thank you so much for your quick answer, I will have a look at them.
Markus
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