I am writing about social entrepreneurship from an ethical perspective at the moment and am arguing that 'social does not necessarily equal ethical'. It is a kind of easy, superficial assumption to bundle social initiatives into an ethical approach, but most research on social enterprise does not address this directly. I think there is a case for much more ethically robust analysis of social enterprise (indeed I am working now on a special issue of Journal of Business Ethics on this topic, hence the question). I would welcome any thoughts on this.