I would say a invite to speak at a company is as good as speaking at a conference.
Being invited to speak at a company means they must think highly of you and adds a bit of diversity to your CV. In terms of speaking at academic and industrial venues.
Both invitations mean that your opinion is values by somebody "out there". The question "does it count more" cannot be answered straight forward, without asking back "by whom"?
If you goal is an academic career, than I would value an invitation to an academic conference higher, because these are your peers. They are the group of people who will write referee reports abort your work, when you submit your work to a journal or your CV for a job interview.
If your goal is a career in industry, then it could be important to show that your research is not only done for the "ivory tower", but has an impact in the "real-world" as well.
For your CV, let me suggest to put both invitations in it, in chronological order, and let the reader decide which one to value higher.
Certainly in the uk it is increasing difficult to further an academic career without evidence that your work has measurable economic (industry) impact. With that in mind, in the uk at least, involvement with industry will probably act as a multiplier to the amount of 'academic' invitations to speak.