• Survey and analyze ICT-related marketing challenges and solutions in the global coconut industry, focusing on the Cagayan Province as a case study.
  • Develop an integrated ICT platform that enhances marketing efficiency, data management, and product distribution for the coconut industry, scalable from local use in Cagayan Province to international markets.
  • Improve data collection and analysis for coconut farmers, processors, and distributors by establishing a centralized, globally accessible database that provides insights on production trends, international market demand, and pricing information.
  • Expand the market reach of coconut products by implementing digital marketing strategies, online platforms, and e-commerce integration, enabling access to wider national and international markets.
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