To increase your audience in most search engines, you need to focus on search engine optimization (SEO). Here are some key strategies to help improve your website's visibility:
1. Keyword Research: Identify relevant keywords and phrases that your target audience is likely to use when searching for your content.
2. High-Quality Content: Create valuable, informative, and engaging content that addresses the needs and interests of your audience. High-quality content is more likely to rank well in search results.
3. On-Page SEO: Optimize your website's on-page elements, including title tags, meta descriptions, headers, and image alt text, to incorporate your chosen keywords.
4. Mobile Optimization: Ensure your website is mobile-friendly and responsive, as mobile-friendliness is a ranking factor for search engines.
5. Page Speed: Improve your website's loading speed to enhance user experience and boost search engine rankings.
6. Quality Backlinks: Build high-quality backlinks from reputable websites in your niche. Backlinks from authoritative sources can improve your site's authority and ranking.
7. Social Media Presence: Promote your content on social media platforms to increase visibility and encourage sharing.
8. User Experience: Create a user-friendly website with easy navigation and a clear site structure.
9. Regular Updates: Keep your content fresh by regularly updating and adding new information.
10. Monitoring and Analytics: Use tools like Google Analytics to track your website's performance, monitor keyword rankings, and make data-driven improvements.
11. Local SEO: If your business serves a local audience, optimize for local search by claiming and optimizing your Google My Business listing and ensuring consistent NAP (Name, Address, Phone number) information across the web.
12. Schema Markup: Implement schema markup to provide search engines with structured data about your content, making it easier for them to understand and display your information in rich snippets.
Remember that SEO is an ongoing process, and it may take time to see significant improvements in your search engine rankings. Be patient and consistent in your efforts, and consider seeking the assistance of an SEO expert if needed.
What do you think?
And what can anyone add useful advices to get into this point?
I believe that most researchers, whether experts or beginners, have the same question, and it is possible to enrich the discussion with proposals that benefit everyone.
All your suggestions relate to SEO for normal webpages, but articles are placed in portals or journals that feed into google scholar etc? You cannot use these SEO techniques on the academic journal website because you are not the webmaster for that site? The best thing is probably to use academic social media groups and place links to your article there. Linkedin, facebook maybe reddit. H-net etc. But you are not maximing your visitor numbers, you must target academics in your field without violating marketing laws. So you must NOT spam or target everyone, but only those most likely to give you what you want, a citation. You can also do what some do here, reccommend.
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