A university's official website can impact its global ranking points by influencing factors such as visibility, accessibility, and the dissemination of research and academic resources. A well-designed, user-friendly website that showcases the university's academic offerings, research outputs, and faculty expertise can enhance its reputation and attract a global audience, potentially leading to higher rankings. Search engine optimization (SEO) and the quality of content on the website also play a role in how easily the university can be found online, contributing to its overall digital presence. Furthermore, universities that actively publish and promote research on their website may benefit from greater recognition and citations, which are key criteria in many global rankings.
Today, any organization faces the need to quickly perceive a multitude of "weak" signals coming from a rapidly changing socio-economic environment. The activity of the organization as a whole should be aimed at establishing, maintaining, improving and systematizing communication channels, dialogue and constructive interaction with all interested parties.
The key tool for solving this problem is the formation of the organization's own Web space. Moreover, if for universities there are requirements for the structure and content of the official website, then for scientific organizations they are absent.
Quantitative analysis of the content of the Internet and the Web, related to the processes of generation and scientific communication of scientific knowledge, is the subject of a new developing discipline Webometrics.
Ranking Web of World Research Centers. URL: http://research.webometrics.info/en/world
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Юревич М.А. Рейтинги научных организаций // Социология науки и технологий. 2018. Т. 9. № 4. С. 66-79.
Julia Rastova
I mean academic rankings of universities specifically...
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