Enhancing Product Value: GIs create a premium for traditional products associated with specific regions, such as Darjeeling Tea or Parmigiano Reggiano, boosting income for rural producers.
Preserving Cultural Heritage: By tying products to local traditions, GIs help preserve unique cultural and agricultural practices.
Encouraging Sustainable Practices: GI-certified products often follow sustainable methods, preserving the environment.
Promoting Tourism: GIs can attract tourists to rural areas, leading to additional income from related sectors.
Job Creation: GIs support rural livelihoods by increasing demand for local labor in production, marketing, and distribution.
Deriving a Hotelling Horizontal Differentiation Model for Geographical Indication Food Products
Hotelling’s model of horizontal differentiation examines consumer preferences for products differentiated by characteristics or geographic location. Here’s how to adapt it to GI food products:
1. Assumptions:
Market: Consumers are uniformly distributed along a "preference line" for GI and non-GI products.
Products: Two competing products (e.g., GI-certified and non-GI-certified) are positioned on this line.
Costs: GI products incur a higher production cost but command a price premium.
Transportation Costs: Reflect consumer preferences, i.e., the "cost" of deviation from their ideal product.
2. Setup:
Consumers: Distributed along a unit interval [0,1][0, 1][0,1].
Products: GI product at location 000, non-GI product at 111.
Utility: Consumer xxx derives utility UGI=V−pGI−txU_{GI} = V - p_{GI} - txUGI=V−pGI−tx for GI products and UNon−GI=V−pNon−GI−t(1−x)U_{Non-GI} = V - p_{Non-GI} - t(1-x)UNon−GI=V−pNon−GI−t(1−x) for non-GI products.VVV: Intrinsic value of the product. pGIp_{GI}pGI, pNon−GIp_{Non-GI}pNon−GI: Prices of GI and non-GI products. ttt: Transportation cost parameter.
3. Consumer Indifference:
The indifferent consumer x∗x^*x∗ equates utilities:
yes, businesses are developed on local strengths. Geographical advantages matter for business success. For example, land fertility, water resources, seasonal fruits, vegetables, educational facilities and if a rural area is connected to different other routes also matter.
Well, the basics of the hotelling model are as follows
To know the prices of the products
To know the subjective valuation of the products to be able to compare them, because someone would be willing to pay more for a good that comes from a certain place.