I did a lot of searching on the internet, but I did not find any theories in the size of the famous theories of the second half of the twentieth century. If there are new theories in the field of social media in the last ten years, can you express them?
I personally used an older theoretical model, viz. hierarchy-of-effects, to assess various social media advertising/marketing communications! You are welcome to view my research on ResearchGate.
I have currently proposed no novel theories on SNS. However, our research disclosed the size of topics popular among Twitter users.
Please consult with my papers.
Article TWtrends -A Visualization System on Topic Maps Extracted fro...
Conference Paper TWTRENDS: THE TOPIC-GRAPH EXTRACTION FROM TWITTER TRENDS
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