Dear researchers,
I'm doing research for my master's thesis and I'm deeply interested in the field of corporate history. I found several articles concerning terms of How to learn from corporate history to provide crises, but I'm more interested in How can corporate history be used as a storytelling tool, to catch stakeholders interest e.g. through social media posts and gain short-term influence of the corporate image.
If anybody is working in this topic field or may suggest current literature, I'm really looking forward to your message.
Thanks in advance and kind regards,
Janina Rohden
The corporate story is the ultimate organization connector: it brings the company and its social meaning to life in the hearts and minds of personnel, clients, business partners, community members, and audiences at large; it enables them to identify. Article Storytelling
andBook ADB: Reflections and Beyond
may be of interest. (There is alsoArticle The Long Reach of Short Tales
.)
An example for an article discussing "how managers use the past to obtain competitive advantage" is:
Andrew Smith & Daniel Simeone (2017) Learning to use the past: the development of a rhetorical history strategy by the London headquarters of the Hudson’s Bay Company, Management & Organizational History, 12:4, 334-356, DOI: 10.1080/17449359.2017.1394199
Similar articles are likely to be found in:
Business History Review
Business History
Journal of Management History
Management & Organizational History
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